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Accuracy is vital to your credibility

This is about the fine details. As we all know, even the most relevant content and striking visual appeal is diminished by typos, spelling/grammar errors, typesetting no-nos, and inconsistent or inaccurate use of terminology. Period. First impressions are crucial; like it or not, your audience is judging you.

When you present accurate material, you send the message that you care about quality. This commitment to excellence shows through, whether in a newsletter, advertisement, resumé, cover letter, technical report, or any other written product. Keeping your work free of errors leaves your audience open to evaluating its content on its own merits. Considering the amount of time you put into gathering your data and preparing your presentation, adding a little spit and polish just makes good sense. In fact, the effort you put into presenting an accurate product speaks volumes about your work in general.

Proofreading fatigue

Ever become aware that you are reading on autopilot but no longer registering any details? After several read-throughs — especially on long-copy documents — writers can fall victim to proofreading fatigue. In the printing world, it is commonly known that a client will instantly zoom in on an error the minute a job comes off the press, despite having pored over multiple proofs. So, if your product looks fantastic and seems to read well, give it an extra leg up by putting it through the “fresh eyes” test to ensure language accuracy, consistency of expression, and absence of typesetting flaws.

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(Note: For Microsoft Word documents, changes are tracked to allow for viewing of all edits.)


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